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3334 33. Which of the following communication strategies adapts a product to the requirements of the international market while retaining its original marketing communication? A)

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3334

33. Which of the following communication strategies adapts a product to the requirements of the international market while retaining its original marketing communication? A) product/communications extension B) product extension communications adaptation C) product/communications adaptation D) product adaptation/communications extension E) None of the above 34. The top management of the company contends that Hafstrom would benefit most from manufacturing its own parts, rather than sourcing it from elsewhere, even if they are made at another location overseas. Which of the following is being recommended in this approach? 2 I A) Just-in-time manufacturing B) Location economies C) Vertical integration D) Outsourcing E) Horizontal integration 2

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