3-4 slides that explains the SWOT Analysis process and SWOT Analysis Matrix that the Group developed, including: o Strengths (what is PEP good at?) o Weaknesses (what is PEP not good at?) o Opportunities (how can the proposed solution help PEP achieve their strategic goals?) o Threats (what are potential threats PEP is facing in meeting their strategic goals?) 4-6 slides addressing the umgc