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35 30 Price Per Ounce (cents) 10 10 Energy Drink Industry Strategic Map Red Bull NERG SON 5 0 5 10 15 CKST ERGY

35 30 Price Per Ounce (cents) 10 10 Energy Drink Industry Strategic Map Red Bull NERG SON 5 0 5 10 15 CKST ERGY DRI 20 Number of Flavors - MONSTER CHERRY 25 30 35 40

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