35. AARRR is the Star-tap Metricsfor Pirates developed by Dave McClure. The rst A stands for: A. Action B. Activity C. Activation D. Acquisition 36. Which metric in the following is the one that is considered better for a company when it has a lower number: A. Customer lifetime value B. Churn rate C. NPS: net promoter score D. MAU: Monthly Active Users 37. Ask a customer \"How likely is it that you would recommend [brand] to a friend or colleague?\" on a scale of 0-10. We classify the customer as a promoter when the answer is in the following range. A. 5-10 B. 7-10 [2. 9-10 D. 4-6 38. Nick Swinmurn wanted to create an online shoes store (shoesiteeom and late became Zappos.com) and be estimated that the shoe business is $40 billion a year, and 5% was already being done through mail order. This means that the mail order shoe business is a $2 billion market a year. Which one of the following statement is correct? A. The Total Available Market is $213 B. The Served Addressable Market is $213 C. The Total Addressable Market is $108 D. The Served Addressable Market is $403 39. Babson College's Entrepreneurship Program suggests a 3M5 model for identifying & assessing opportunities. Which one in the following is NOT one of the 3Ms. A. Market demand B. Marketing strategy C. Market size and structure D. Margin analysis 40. What is the key factor separate an entrepreneurial buainess from a small business? A. Growth B. Innovation C. Prot D. Creativity 41. For a particular marka, which of the following has the correct relationship among the three market siZes: SAM, SOM, and TAM where SAM is Serviced Available Market, SOWIM: Servicaable Obtainable Market (also called Share Of the Market), and TAM: Total Available Market. A. TAM re SOM 2> SAM B. SOM ) TAM :> SAM C. SAM > TAM > SOM D. TAM > SAM > SOM 42. Which one of the following is the focus for most entrepreneurs and startups which is also referred to as beachhead market? A. SAM B. SOM C. TAM D. None of the above 43. 45. 47. 48. 49. 50. D. Cost . The startup raises money from the following sources in the following time sequence over its lifecycle: A- Founders -) Angel Investors -) Friends and Family -) Venture Capitalists B. Founders 9 Friends and Family 9 Venture Capitalists 9 Angel Investors C. Friends and Family 9 Founders 9 Angel Investors 9 Venture Capitalists D. Founders 9 Friends and Family 9 Angel Investors 9 Venture Capitalists Option pool is set aside for - A. founders B. futtu'e employees C. IP acquisition D. [P0 are imaginary, yet realistic and detailed descriptions specic but representative users of your product. A. Customer prole 13. Customer segment C. Persona D. Personality Steve Blank uses the following Sales Funnel to describe the Customer Relationship building block in the Business Model canvas- The sales lnnel has a three-step process which are: A. Get, Keep, and Grow B. Obtain, Raise, Keep C. Retain, Refer, Renew D. Create, Retain, Generate The 4C5 in electronic commerce are: customer, community, commerce, and A. content B. control C. consumer D. convenience Which of the following is TRUE about Rent The Runway at its early development? A. Hired expens to head each functional area B. Had a top-notch a business plan and got capital as cheaply as possible. C. Fashion designers welcomed the ideas and were very supportive D. Conducted a series of experiments to test various key assumptions If [is startup company has 120,000 in the bank, and it spends 20,000 a month (negative cash ow}, what will be the length of the runway for the company? A. 12 months B. 3 months C. 6 months D. 3 months