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35. What are some external sources a copywriter could look at to find content ideas about a local business? A) Customer feedback offline and online

35. What are some external sources a copywriter could look at to find content ideas about a local business?

A) Customer feedback offline and online

B) Social media groups discussion

C) Trade shows, conferences, and workshops

D) Community events and developments

E) All of these

36. What are the benefits of using wire service?

A) Some websites will post the companys press release

B) Journalists may write an original story based on the release

C) General news sites will pick it up (e.g. Yahoo News, Google News)

D) All of these

37. What are Transitional Words and Phrases?

A) Connectors between ideas

B) Connectors between words, sentences, and paragraphs

C) Sign posts along the journey the reader takes from the start of a piece of writing to the end.

D) All of these

38. What can a blogger gain from attending a blogging conference?

A) Contacts through networking

B) Knowledge about how to write for any conference about their industry

C) Blogging websites

D) None of these

39. What Does Plain Language Include?

A) Knowing the target audience

B) Structuring content effectively

C) Designing text for easy reading

D) Evaluating the content

E) All of these

40. What is reverb?

A) An unwanted echo caused by poor recording acoustics

B) Audio Voice in Video

C) Music used in video editing

D) None of these

41. What is false about scanning?

A) When readers scan text, they are looking for a specific word, phrase, subject, etc.

B) This is often a time consuming technique that helps people find what they

C) Screen fatigue can affect scanning in a negative way.

D) Scanning helps to facilitate the action 65) driven mentality.

42. What is one of the best times to pitch a guest post?

A) When a blog mentions the company that you represent in a post or need online. on social media

B) When a blog lists you, the company, and/or one of its products/services in its posts C) When a blog advertises that theyre looking for guest posts

D) All of these

43. What is the focus of the channel Twitch?

A) Online gaming

B) Commenti ng and liking videos

C) Live streaming video game plays

D) None of these

44. What is the purpose of Wikipedias sandbox?

A) To give writers a place to develop their drafts and submit them for review

B) To have branding and logos

C) Does not have any benefi

D) None of the above

45. What is true about an infographic?

A) An infographic is short for "Intended graphic,

B) Because it contains content and images, an infographic is not an effective means through which to convey information to the target audience.

C) The way content is written for and organized within an infographic works well with most peoples way of absorbing content online through skimming.

D) It organizes and presents information in a chart with no words on it.

46. What kind of questions should questions d a video interviewer avoid asking

A) Long descriptive

B) Relevant questions

C) Vague questions

D) All of these

47. What kind of tone would be appropriate for a luxury brand?

A) Empathetic

B) Cultured

C) Lively

D) Reliable

48. What kind of video creation software is appropriate for those at a beginner level?

A) Adobe Premiere Pro CC

B) iMovie

C) Both are correct

D) None of the option is correct

49. What percentage of eNewsletter content should be devoted to product promotion?

A) 20%

B) 90%

C) 10%

D) 50%

50. When someone edits for content, should they be looking for a logical progression of ideas or not?

A) True

B) False

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