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35-6. A marketing campaign discussed in class that may have satisied all five levels of Maslow's Hierarchy of Need was campaign. a. The Pepsi Generation
35-6. A marketing campaign discussed in class that may have satisied all five levels of Maslow's Hierarchy of Need was campaign. a. The Pepsi Generation b. Apple's introduction of the Macintosh c. the...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
