36) A soup company found its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and the Southwest. As a result, the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants. The company is using A) geographic B) life cycle segmentation. C) psychographic D) lifestyle E) usage 37) Magazines targeted to people who love in-line skating, people who enjoy cooking, or people who prefer living more simply use A) demographic B) ethnographic C) geodemographic D) socioeconomic E) psychographic 38) is a strategy in which marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources to try to turn them into customers. A) Segmentation B) Differentiation C) Targeting D) Market mixing E) Positioning 39) At the heart of any definition of marketing is the notion of: a. pricing b. sales c. reciprocity d. exchange 40) Marketing consists of all of the following activities that bring sellers and buyers toget EXCEPT: a. developing new products and services b. communicating with customers c. determining material quality standards d. pricing products and services 41) Marketing decisions concerning the problem of where a product should be made availab buyers are related to: a. price b. distribution c. promotion d. product 42) The success of a firm rests on its ability to identify