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Assume a campaign objective was as follows: Increase the number of M&M consumers aged 25-34 from 2.3 million to 2.9 million between June 1, 2020 and December 31, 2020. The campaign includes a Facebook contest and advertising on Facebook, television, and radio. Which one of the following is an example of how you would best evaluate the success of the campaigns media tactics?

Group of answer choices

A survey to assess changes in attitudes of toward M&Ms for consumers aged 25-34.

The number of likes on Instagram.

The number of Facebook contest entries.

A survey to assess the number of consumers aged 25-34 who know that M&M has more than 12 flavored products.

M&M company sales reports.