36 II. X Ltd. is about to introduce a new product with the following estimates: Price per unit (in rupees) Demand (in thousand units) 30 400 31.50 380 33 360 34.50 340 315 37.50 280 240 Costs: Direct material Rs. 12 per unit Direct labour Rs. 3 per unit Variable overhead Rs. 3 per unit Selling expenses 10% on sales Fixed production overheads Rs. 14,40,000 Administration expenses Rs. 10,80,000 Judging from the estimates, determine the tentative price of the new product to eam maximum profit. (8) 39