36. "I'm getting black out drunk because all my bros get black out drunk" is an example of: a. Nudging b. Pluralistic Ignorance C. Cognitive Dissonance d. Delayed Gratification e. Gambler's Fallacy 37. Which of the following ways does a 'near miss' work? a. Encourages rational accounting b. Discourages participation through seemingly positive feedback c. Encourages participation through seemingly positive feedback d. Allows for partial winning e. None of the above. 38. Which of the following is most associated with a purchase using cognitive processes compared to emotional factors? a. Real-estate loan b. Rolex watch C. Sports car d. Honeymoon 39. Which one of the following is NOT likely to be true of low-involvement purchases? a. They are routine. b. They are in the mid-price range. C. They require little effort. d. They are quick transactions. 40. Advertising that uses evocative imagery, symbols, and situations that tap into feelings may be more effective when decision making is driven by a. comparisons to the competition b. Performance c. Price d. emotions