36. Sustainability refers to a business's concern for society's welfare. a. True b. False 37. Marketing is important to business, so marketing should be part of the job of everyone in the organization, not just those in marketing a. True b. False 38. A marketing audit helps management allocate marketing resources efficiently. a. True b. False 39. The foundation for the pyramid of corporate social responsibility is philanthropic a. True b. False H0, UJ.S-based Procter & Gamble and Italian-based Fater agreed to produce and market diapers for the Europcaun market. This is an example of a joint franchise. a. True b. False 41. Sustainability is the development and marketing of products designed to minimize negative effects on the physical a, True b. False 42. Globalization deserves credit for helping lift many nations out of poverty and for improving standards of living of low-wage families. a. True b. False 43. Retailers who give their sales clerks the authority to handle customer complaints without having to get approval a supervisor are using empowerment. a. True b. False 44. While some countries have elements of both capitalism and socialism, most nations are at one political extre other a. True b. False 45. Environmental scanning entails the collection and analysis of information about factors that may affect th organization as well as the identification of market opportunities and threats. a. True MKTG130/DR Alaraj 003/005