36) Which of the following are described as loosely uructured eorverations with individuals drawn from the target avdience? A) experiments B) quantitative surveys C) depth interviews D) conversation interviews 37) are the most important qualitative research procedure. A) Focus groups B) Depth intervicws C) Projective techniques D) Association techniques 38) The main purpose of is to gain insights on issues of intcrent to the researcher by listening to a group of people from the appropriate target market. A) a depth interview B) a quantitative survey C) an experiment D) a focus group 39) A focus group typically consists of how many participants? A) one to four B) five to eight C) eight to twelve D) thirteen to fifteen 40) Which of the following is NOT an advantage of using focus groups in marketing research? A) The richness of the comments, which come from real customers, mikes this technique highly useful. B) Focus groups are easy to moderate. C) The comments of one person in a focus group can trigger unexpected reactions from others. D) Ideas are more likely to arise out of the blue. 21) Discarding unsatisfactory respoeses from collectes fata may have merit in ail of the following situations EXCFPT A) when the proportion of unsatisfactory respoesdents is small. B) when the sample size is large. C) when the unsatisfictory respondents differ from satisfictory reywondents in obvious ways. D) when the propertion of unsatisfactory responses for each of these respondtets is large. 22) A scale whose numbers serve only as labels or tags for idcntifyitrg and elassifyise objects with a strict one-to-pne correspondence between the numbers and the objects is called afa) A) nominal scale B) ratio scale C) ordinal scale D) interval scale 23) Which of the following primary scales of measurement is rocogrizot as the most basic or limited? A) ordinal senles B) nominal seales. C) ratio scales D) interval scales 24) A(n) is the highest level of measurement and allows the researcher to ideatify or classify objects, rank order the objects, and compare intervals or differences. A) ratio scale B) nominal scale C) ordinal scale D) interval seale 25) A(n) is one of two types of sealing teckniques in which each stimulus object is scaled independently of the others. A) independence scale B) nonrandom scale C) comparative scale. D) noncomparative scale 26) A is one of the two types of scaling techniques in which there is bircet comparison of stimulus objects with one another. A) random scale 3) nonrandom scale ) comparative scale noncomparative seale 7) A(n) is a scale in which the numbers are used to rate objects such that umerically equal distances on the seale represent equal distances in the characteristic eing measured. i) nominal scale ordinal scale interval scale ratio scale Chobse the one aternative that best completes the statersert or answers the question 1) In sampling. an incident is the object or person stovu which of from which the information is desired, A) True b) False 2) Objects that poswess the information the researcher seeks and abow whieh the researeber will makes nfereaces is called in clememl. A) True b) False 3) Accordiny to the text, in survey rescarch, the element is esually the intervieser- A) True b) Fralse 4) A popalation is the total of all the elements that share some common ses af characteristics. A) True b) False 5) The aggregate of all elements, sharing some common set of characteristies, which comprises the universe for the parpose of the marketing research problem, is ealied the stample. A) True b) False 6) An example of nonprobability sampling is intervieving pecple is malis A) True b) False 7) Coding consists of screening questionatires to identify ilicgible, incomplete, inconsistent, or ambiguous responses. A) True b) False 8) A review of the cuestionnaires with the opjective of increasing accuracy and precision is called editing. A) True b) False 9) Data preparation should outly begin once all botches of questiosmaires are received from the field, In this way, processing uniformity is boosted. A) True b) False 10) The data preparation process begins ater the fickdwork is done. A) True b) False 11) A questionnaire is an informal set of questions for obtaining information frotm respondents. A) True b) False 12) When respondents are unable to articulate a response to a question, this usually indicates they have no opinion on that topic. A) True b) False Gire rusht trand late the iefermation ne in the texts a sitfle question that anemith to cover two isues is chiled er if geveril euestions acc orodel nother that (1) ar se decitime the orler of sctes A) bstering question worting B) qhedsog question sanderurt D) ingvival quention cortept. a they in iy not be infortred. (B) Tiby tary ont cemetsbet. 4uefich [rial questions in quetbonaiges that serees 3*) iah que requirenents of the samest N) devilic-barreled C) randont questions (D) rabdont costricht quesinots tespectert is probed by a bighty skiles inger fectings on a topic. B) Decos bis tintervicks b) Depus timenticus sumeys D) Expetiments 13) (n simpling. M(n) information is desien! Es the object er peiscnabosa whith of Qlum whet the A) cictrent B) incidcat (i) imformatican unit Dy cerrtus 14) Objects that pogess the infomutios the revelrchtr secks and abost whald the researcher will myke inferences is called x(t) N) incident H) eletinent C infefence unit D) cetruts 15) A(n) claracienstics: is the fotal of all the clocnens that share seme common set of A) sample. B) populatice C) inference D) surt of the cletacris 16) Which of the fotlensane is NOT an exasple of a coramienly tased prebstality sumpling techniquet A) quota sanplits B) systetratac sarmpling C) stratified sampling D) sumple random sampling 17) A form of ecervenience sampling ta which the population clements are selocind based on the rescachet's descretiot is ealled A) quota santiting B) snoswhali samplire? C) jucamental samplitig D) sample random sarnpling 18) All of the followitg are cenmee examples of judenenlal aamphing FXCETT bo jurchise chigincen seticeted to be reptertidative of the centiany. A) quotas simipling B) smoviball saraphing, (3) snoviota staraping (c) respender samping 20) popition has a lnowniand eciug B) Qnooth sampling (b) Smowbail sampling D) Claster saimplitg