36)Which of the following companies follows a differentiation strategy?

Wal-Mart

Hyundai

Rolex

Ford

34)______________ measures whether one is organized, systematic, responsible, and self-disciplined, or, conversely, disorganized, careless, and irresponsible.

Emotional stability

Conscientiousness

Extroversion

Openness

Agreeableness

33) Which of the following methods of payment is likely to be the most appealing to an exporter when the importer lacks a convertible currency but has a potentially large market?

credit card

countertrade

open account

documentary collection

letter of credit

31) According to the text, both the ______________ approaches argue for standardization of the marketing mix.

ethnocentric and polycentric

polycentric and geocentric

geocentric and focus

focus and matrix

ethnocentric and geocentric