37) In price skimming, the _____________ price is high (1 point)

End

Seasonal

Market

Initial

38) Fill in the blank (1 point)

Market penetration pricing refers to setting an initial ____________ price as the introductory price

39) Markdowns is not a pricing tactic (1 point)

T or F

40) Price fixing involves companies collaborating with each other (1 point)

T or F

41) Companies and Retailers can use electronic trading to: (1 point)

Expand their trade area

Buy out other retailers

Make their product more expensive

Eliminate brick and mortar retailers

42) Noise occurs when there is a difference between the _________________ and the _______________________ (2 points)

43) In personal selling there is a _____________ communication between buyer and seller (1 point)

One way

Two way

Decoding

Persuasive

44) Using public relations is a paid form of communications (1 point)

T or F

45) Cinema is considered a medium in advertising (1 point)

T or F

46) Loyalty programs are associated with which of the following: (1 point)

Sweepstakes

Contests

Credit cards

Samples