37 Shelhorse Corporation produces and sells a single product. Data concerning that product appear below:

	Per Unit			Percent of Sales
Selling price	$	190			100	%
Variable expenses		57			30	%
Contribution margin	$	133			70	%

Fixed expenses are $348,000 per month. The company is currently selling 4,300 units per month.

Required:

The marketing manager believes that a $17,000 increase in the monthly advertising budget would result in a 170 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?