3761f15c-9f73-41fb-8942-ccd29adac213.pdf (SECURED) - Adobe Acrobat Pro X File Edit View Window Help Clos Open Create * Customize * 1 / 20 IN + 159% Tools Fill & Sign Comment n THOMAS R. EISENMANN LAURA WINIG Rent the Runway Every woman should have access to this Cinderella experience for the special occasions in her life. Rent the Runway sells the self-confidence that comes when a woman wears brands she never dreamed she would be able to afford. Whether a woman is 15 or 55, she wants to feel beautiful. Rent the Runway makes refreshing your wardrobe a magical, convenient experience. - Jenn Hyman, co-founder and CEO, Rent the Runway We're trying to get women to step out of their comfort zones. This business is about the anti-little-black- dress. You have a black dress in your closet. Try a hot pink one-shoulder sequined dress -a stunner you normally wouldn't buy because you'd only wear it once. - Jenny Fleiss, co-founder and president, Rent the Runway In January 2010, Jennifer (Jenn) Hyman and Jennifer (Jenny) Fleiss, co-founders of Manhattan- based Rent the Runway (RTR), were debating their next moves. RTR was a website that rented designer dresses, charging 10% to 15% of a dress's retail purchase price and encouraging its members to "Try new brands, new trends and feel beautiful every night." Just two months after its launch, RTR had demonstrated strong demand for this value proposition by attracting more than 150,000 members. TAT - 1 1 O 9 ENG 7:00 PM 27-Oct-21 22