3.)ABC has over 150 Million visitors (quarterly) and now wants to increase the overall visits on their
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3.)ABC has over 150 Million visitors (quarterly) and now wants to increase the overall visits on their platform(s) using communication channels like email, SMS, Whatsapp, and notification.
Q1) Please suggest a strategic plan for the same.
a) Define user types and segmentation
b) When and how to communicate with the uses based on a)
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