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3.)ABC has over 150 Million visitors (quarterly) and now wants to increase the overall visits on their platform(s) using communication channels like email, SMS, Whatsapp,

3.)ABC has over 150 Million visitors (quarterly) and now wants to increase the overall visits on their platform(s) using communication channels like email, SMS, Whatsapp, and notification.

Q1) Please suggest a strategic plan for the same.

a) Define user types and segmentation

b) When and how to communicate with the uses based on a)

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