3-As part of a product team for a luxury cruise line, you've been asked to come up with design innovations that will be new to this sector of the industry. How would you determine which innovations luxury customers will value?

I would suggest conducting metaphor elicitation technique to help design innovation for the cruise line. This involves data gathering from previous to present innovations, effects, costs, and other elements needed to ensure that the innovation would result positively for customers.

Do you think there are challenges to using Metaphor Elicitation in this scenario ? If so, what is one challenge do you think they would face from using this method?

thanks