3P Boston Pizza Your group of 2-4 people will design and describe a marketing plan for the Boston Pizza restaurant located at 951 Taunton Rd. E., just east of Harmony Rd. Your marketing plan will address the following elements: 1. Situation Analysis - Using research identify and describe environmental factors as follows: a. SWOT Analysis (10 Marks) Complete an internal assessment that would identify strengths and weaknesses of Boston Pizza with particular emphasis on this location. Provide a description of the external marketing environment and use it to identify opportunities and threats with a focus on the following external influences: Social/Demographic, Cultural, Economic, Technological, and Regulatory (Competition will be in a separate section of your report as described below). IMPORTANT: Your description of the external marketing environment needs to be based on information about the external marketing environment and will have more information than your internal assessment of strengths and weaknesses. Some research on the marketing environment is required. b. Competitor Analysis (10 Marks) Provide a detailed competitor analysis. Identify several key direct competitors and any indirect competitors. Describe the key direct competitors in detail with a discussion of their marketing strategies and what you consider to be their major strengths and weaknesses. 2. Target Market Selection (10 Marks) Develop a detailed customer profile for the target market. Describe the target market in terms of demographic, psychographic, and geographic variables and the benefits sought and usage rate for the target market. If you feel there is more than one target market group you may describe more than one