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4 - 3 6 . Hudson University ( HU ) has just received a proposal from Speak and Tell ( S&T ) , a New
Hudson University HU has just received a proposal from Speak and Tell S&T a New York public relations firm. Under the terms of the proposal, S&T has offered to meet all HUs external media relations needs at a fixed cost of $ per year. These activities are currently performed by HU staff. The expenses associated with the media relations department during the current year were as follows:
Staff salaries: $ including a senior staff member who is paid $ and who will remain on staff to oversee HUs interests in dealings with the public relations firm. All other staff would be let go HU incurs additional costs for health care and other benefits at a rate of percent of staff salaries.
Fixed equipment: The computers and media equipment in the department were purchased years ago. They cannot be used by any other department at HU and cannot be sold. Depreciation expenses from the equipment are $ per year. The net book value of the equipment is $
Printing costs: If HU contracts out, it will no longer have to print external media documents, which cost $ this year.
Which of the costs listed above should be included in HUs consideration of the proposal? Why should they be included?
Based solely on financial considerations, should HU accept the contract? Why?
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