$48$

Name Maker is an online company that sells, among other items, high$-$end gift wrapping that can have custom slogans or names printed on it$,$ such as the name of a person celebrating a birthday or a couple who is getting married. This made$-$to$-$order gift wrapping is an example of

$5$

points

Multiple Choice

$00$:$10$:$02$

specialty customization.

family branding.

mass customization.

"Tiffany$/$Walmart$"$ marketing.

synergistic marketing.