4. A commercial shows an average-looking young couple looking unhappily at a bare spot beside their house. An announcer's voice says, "Home improvement projects got you down? Come into McGowan Hardware, and we'll solve your problems together!" We see the couple chatting with a friendly-looking hardware employee, then cheerfully working to build their own patio. a. Bandwagon b. Testimonial c. Transfer d. Plain folks e. Name calling f. Glittering generalities