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4) (a) Define added value. (2 Marks) (b) Suggest how a strategy for adding value might be developed, using the following concepts: (I) Core competencies.

4) (a) Define added value. (2 Marks) (b) Suggest how a strategy for adding value might be developed, using the following concepts: (I) Core competencies. (2 Marks) (ii) Competitive advantage. (2 Marks) (iii) Innovation. (2 Marks) (iv) Reputation. (2 Marks) (v) Organizational structure. (2 Marks)

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