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4. a. Establish your communication objective. On which of the five levels of the Hierarchy of Effects will you be focusing? Explain why you believe

4. a. Establish your communication objective. On which of the five levels of the Hierarchy of Effects will you be focusing? Explain why you believe this communication objective suits your product in this stage best. 250 words max. b. Additionally, what kind of promotional efforts will you be deploying in order to meet your communication objective? Explain your pick. 150 words max

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