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4 - A product manager in a business to business market wants to disrupt a competitor by changing the work processes of a complex industrial
4 - A product manager in a business to business market wants to disrupt a competitor by changing the work processes of a complex industrial process. Which design thinking tool will most likely help in redesigning the work processes?
- Value proposition canvas
- Buyer personas
- Buy a feature
- Journey maps
5 - Which statement is true about business model canvas? (BMC)
- It is a tool to describe and evolve how value will be created
- It is filled out and submitted for approval
- It only works for businesses, not for products
- If a product does not generate revenue, BMC is not useful
6 - Which aspect of whole-product thinking captures a customer's price sensitivity?
- Potential product
- Expected product
- Augmented product
- Generic product
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