4 - A product manager in a business to business market wants to disrupt a competitor by changing the work processes of a complex industrial process. Which design thinking tool will most likely help in redesigning the work processes?

• Value proposition canvas
• Buyer personas
• Buy a feature
• Journey maps

5 - Which statement is true about business model canvas? (BMC)

• It is a tool to describe and evolve how value will be created
• It is filled out and submitted for approval
• It only works for businesses, not for products
• If a product does not generate revenue, BMC is not useful

6 - Which aspect of whole-product thinking captures a customer's price sensitivity?

• Potential product
• Expected product
• Augmented product
• Generic product