4. Adelaide Expo

Adelaide Expo is an apparel store that targets the teenage and young adult fashion

market with a wide variety of clothing items such as jeans, khakis, and tops for men and

women. Adelaide Expo has become synonymous with the 'fast fashion' industry, selling

inexpensive but fashionable designs that change quickly based on new fashion trends.

The time between when a clothing design appears on a runway in a fashion show and

when a version of it arrives in Adelaide Expo stores is very short. Adelaide Expo often

attracts customers with its loss-making 'sale bins' that customers sort through before

purchasing full-priced items on the same trip.

As the popularity of fast fashion grew, Adelaide Expo expanded its stores rapidly. Though

Adelaide Expo's online sales have improved since a redesign of its online store, most

sales still happen in its physical stores. The drawbacks of having many physical retail

locations are starting to rise as rent prices have increased and other brands have

successfully imitated Adelaide Expo's model. Of particular concern is online retailers that

can cut costs by forgoing the physical retail outlets completely. This has led Adelaide

Expo to consider closing down its weaker performing stores, though management is

anxious about possible negative publicity from the job losses and perception that the

brand is in trouble.

Another concern is consumers' growing awareness of the drawbacks of Adelaide Expo's

fast fashion model, among which are low worker wages, poor safety records from its

suppliers, and the environmental impact of the clothing dyes it uses. Like many

competitors, Adelaide Expo outsources the bulk of its manufacturing to businesses in

Southeast Asia. In the past year, a major newspaper published a series of articles on the

fast fashion industry that led to consumer boycotts of several brands, including Adelaide

Expo. Impact on sales was very limited, but Adelaide Expo created a new management

position called Director of Ethical Supply Chain Management in response. Management

is also considering testing a new line of clothing made from organic materials and

sourced from Fair Trade Certified suppliers.

Question Marks

1: Explain two stakeholders' conflicts in Adelaide Expo's . (name 2 different stakeholders for each conflict)