4 As far as you can remember, there has always been a rivalry between Mercedes and BMW. Thus, as the pricing manager at Mercedes, you always have to keep an eye on BMW's prices and sales figures. This is especially important when revising the prices at Mercedes. Your boss has asked you to analyze whether the current price still is at optimal levels or whether it should be changed. In order to answer this question you received the following data from your colleagues in the marketing department. Mercedes Price 35,900 34,745 33,500 33,200 BMW Price 34,000 34,000 34,000 34,000 Relative Price (Merc / BMW) 1.06 1.02 0.99 0.98 Mercedes Market Share 18% 20.5% 21% 21.1% You are also told that the total luxury car market in the US has a volume of 1.626.667 cars sold. The price you currently charge is $34.745. Should this price be changed if it is your objective to maximize revenues? If so, to what price