4. Assume Sal does not return the car and Anita is lost as a customer. What is the financial impact of this customer defection (hint: lost CLV) if she would have otherwise stayed with the firm for another 6 years, with the following average usage pattern under the Occasional Usage Plan in Boston: 2-hour rentals of the Mini each week and one- day rentals of the BMW 325 five times a year? Retention cost for Anita would have been $50 a year in rental coupons. Use a 3.25% annual discount rate for computing the present value of future cash flows1 and assume a 60% profit margin. (20 pts; please show your work)

I don't understand how to caluclate the cashflows for PV