4. Based on the topic of conducting social media reviews, please look at the 2 social media platforms on which your hotel is the most active on and answer the following: a. Analyze the design of their posts and discuss its alignment with the brand. Provide at least 2 examples to back-up your discussion points. (5 marks) b. Discuss the engagement on both platforms. ( 5 marks) 5. If your hotel was to select only ONE social platform for all of its social media posts, then which platform should it select and why? Please make sure to compare accounts on 2 platforms in your discussions. ( 5 marks) 6. Develop a buying persona for the chosen hotel based on their social media presence. How did you come-up with this particular buying persona? Discuss how this buying persona can help the hotel's social media marketing? (15 marks -5 mark per question)