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4) Bear Paints is a national paint manufacturer and retailer. The company is segmented into five divisions: Paint Stores (branded retail location), Consumer (paint sold
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Bear Paints is a national paint manufacturer and retailer. The company is segmented into five divisions: Paint Stores (branded retail location), Consumer (paint sold through stores such as Sears, Home Depot, and Lowe's), Automotive (sales to auto manufacturers), International, and Administration. The following is selected hypothetical divisional information for their two largest divisions: Paint Stores and Consumer (in thousands of dollars):
Assume that management has specified a 19% target rate of return.
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