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4 c . To target the basketball playing market, the... To target the basketball playing market, the tagline developed for the basketball segment Multiple Choice

4

.

To target the basketball playing market, the...

To target the basketball playing market, the tagline developed for the basketball segment

Multiple Choice

positioned the brand as a "hard

-

working brand."

maintained consistency with the "elite" positioning.

depended on the basketball stars endorsing the product.

focused on comparing the brand to Nike.

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