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4. Case 4: Discovery Digital Health strategy: COVID 19 accelerates online health care in South Africa. a) Describe, Discovery Digital Health target market, value proposition
4. Case 4: Discovery Digital Health strategy: COVID 19 accelerates online health care in South Africa.
a) Describe, Discovery Digital Health target market, value proposition and advertising approach necessary for effective project management. (15 Marks)
b) Discuss the risk management strategy necessary for effective project management in Case 4. (20 Marks)
c) Discuss the factors necessary for conflict management and negotiation for effective Project Management in Case 4. (15 Marks)
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