4. Conducting Primary Research After conducting secondary research, you will most likely need to gather primary, firsthand data. Primary data provides a complete picture. Familiarize yourself with how to generate and use primary data and how to avoid researcher bias. You will generate primary data mostly through surveys, interviews, observation, and experimentation. Consider each scenario, and then answer the question. After gathering data on the effectiveness of company meetings, you decide to create a survey to get both qualitative and quantitative feedback. You will mail a survey to a selection of companies. What are disadvantages of using this type of data collection? Check all that apply. The response rate may be too high to manage. Respondents do not have enough time to consider their answers. Respondents may not represent an accurate population sample. Respondents may exaggerate or distort facts. Respondents might consider the survey to be junk mail. You are asked to write a report on a topic for which little or no information is available. You decide to conduct interviews with several experts and veterans in the field. What should you do to elicit the most useful data in your interviews? O Ask open-ended questions in an objective and friendly manner. Ask ambiguous questions in a subjective and friendly manner. Ask yes-or-no questions in an objective and friendly manner. What should you do to elicit the most useful data in your interviews? Ask open-ended questions in an objective and friendly manner. Ask ambiguous questions in a subjective and friendly manner. Ask yes-or-no questions in an objective and friendly manner. Jeanne is wnting a report for her company on interaction and communication between employees and customers. She decides to observe the company's telephone marketers as they sell a new line of tires in order to provide qualitative examples that will enrich the data she has already gathered. She sits and watches them for an hour and then leaves. What could she have done to make her observations more complete and accurate? O She could have taken notes on events, actions, and settings. O She could have engaged in casual conversation with the telephone marketers. O She could have instructed the telephone marketers on how to respond to calls Grade It Now Save & Continue Continue without saving