4. Consider the Colgate oral care brand. Use the brand extension models presented in the unit to evaluate the mouth wash brand extension's ability to achieve its own brand equity as well as contribute to the equity of its parent brand. (20 marks). If you were the Marketing Manager of the Colgate brand brand, what would you do differently? Why? (10 marks). Colgate Protection Regular Keeps Working Brushing Colgate Total 12HR PROTECTION EATING & DRINKING Sefes af dem Com