4. Cooper Bicycles manufactures several different models across Canada. Two of Cooper's best- selling bicycle lines are "Start n' Go" bikes for young children just learning to ride a bike, and "Stinger" mountain bikes, targeted to professional racers living in the mountain areas of British Columbia, Alberta, Ontario and Quebec. For each product line: a) Briefly describe a logical marketing mix for each bicycle product based on the information provided. Add additional information to show your understanding, if necessary. (4 marks) b) Identify differences in marketing mix elements for the bike lines and provide a brief explanation for why values differ for the products. (4 marks) c) Based on the chart below showing the Cooper Bicycles product line, what are the product mix values, for: (2 marks) i. width II. depth til. length Product Categories Starter Bikes Mountain Bikes Road Bikes Comfort Bikes Tough Kids Cloud Riders (5) Products Start n'GO New Cycle Red Racers (2) Late Bloomers (3) Mountain Guts (4) Speedies Track Rockets (4) Stinger