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4. Deco Inc., a manufacturer of computers, has developed a brand image by delivering high-quality products at affordable prices. This image results in customers choosing

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4. Deco Inc., a manufacturer of computers, has developed a brand image by delivering high-quality products at affordable prices. This image results in customers choosing Deco's products over competing products. In this case, which of the following refers to Deco's strategy of creating a distinct and desirable understanding in the minds of consumers of what its product represents

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