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4. Describe why CRM is so important in managing supply chains. What do firms with good CRM programs do? Can you cite an example aside

4. Describe why CRM is so important in managing supply chains. What do firms with good CRM programs do? Can you cite an example aside from the ones mentioned in this chapter?

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4. Describe why CRM is so important in managing supply chains. What do firms with good CRM programs do? Can you cite an example aside from the ones mentioned in this chapter

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