4. Despite competitor efforts to match or surpass, a "sustainable competitive advantage" meets customer needs more efficiently and effectively than your rivals.

a. false

b. true

5.Strategy evolves over time and can proactive/deliberate(planned) or reactive/emergent(respond to change).

a. true

b. false

6. A "value proposition" is determined solely by the price your customer will pay for your goods or services.

a. false

b. true