4. Discuss the main success factors of the global brand. What is its marketing strategy, competitors and competitive advantage? (10 marks) 5. Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples and Link to the theories discussed in the course material. (20 marks) 6. Discuss the ethical considerations for the global organization. Support your answer with solid examples and Link to the theories discussed in the course material. (10 marks) 7. Discuss the organization's future plans, expansions and diversification. (10 marks)