4. For the 'promotion' factor, explain what is required to obtain free publicity. Create one promotion concept for your idea that you believe would generate free publicity. This part, and the next question on social media, are also often done poorly in the business plans. Think of something specific and original here. "I'll get a celebrity to post a picture of them with my product on Instagram" is not free (or creative)] 5. For each of your ideas, how will you utilise social media? 6. For these two ideas, who will be your sales force, how will they operate and how will they be incentivised