4. How do firms in the same industry differentiate their products? The following scenario describes a monopolistically competitive market. Decide which form or forms of product differentiation the firm uses to distinguish its product from those of its rivals. Check all that apply. Consider two sandwich shops owned by the same firm. Both shops offer the exact same menu, so the sandwich quality is identical. One shop is located in an upscale downtown area. The other shop is located in a strip mall in the suburbs. The interior of the downtown shop includes leather booths, oak tables, and plasma televisions. The interior of the suburban shop is more modest, with plastic tables and folding chairs. Sandwich prices are considerably higher at the downtown shop. The production differentiation between the two sandwich shops is based on: Check all that apply. Location Quality Style