4. Identify three startups, other than those mentioned in the chapter or included in the Table 2-3, that were started to fill a gap in the marketplace. Identify the gap and how the startup is filling the gap in the marketplace. 1 Tateshow CHAPTER 2 Developing and Screening Business Ideas 33 Succes Gap in the Marketplace No fitness centers open day Resulting New Business Opportunity Fitness centers that appeal to shift workers, working mothers, Fitness Lack of toys that focus on the intellec- tual development of TABLE 2-3 Companies Started to Fill a Gap in the Marketplace Companies That Resulted Anytime Fitness, 24 hours per and young people who prefer Snap Fitness, 24 Hour to work out at odd hours rather than during the hours that main- stream fitness centers are open Toy stores, direct-sales organiza- Modular Robotics, tions (such as Tupperware), and Ubooly, LaunchPad Web sites that sell educational Toys, Kazoo & toys Company Ethnic food stores, Web sites that Ethnic Foods sell ethnic food, ethnic food man- Company, ufacturer, and ethnic restaurants International Food in areas that are underserved Market, Rice King, Senor Sisis Boutiques and Web sites that sell Casual Male, fashionable clothing for hard-to- Fashion to Figure, Motherhood fit people, including plus-sized Maternity clothes, maternity clothes, or clothing for tall or short people a child edsa gh Shortage in the avail- ability and variety of ethnic food in many parts of the United States Shortage of clothing stores that sell fash- ionable clothing for hard-to-fit people for a 1