4) If a brand has acquired such a strong association with quality in the minds of consumers that they automatically assume a new product from this company will also be of high quality, these people have used a(n). to simplify their buying decisions. a purchase rule b C d evoked set heuristic habitual choice e involvement metric 1) Which of these is a way that owners groups and other brand communities help companies build and maintain brand loyalty? a The emotional benefit of social identification that people get from belonging to a group makes them tend to support and defend the group. b In today's antagonistic society, choosing brands is like choosing sides. C d Support forums and social media reduce customer support hassles. Social identification is so powerful that it can encourage people to use products they don't even like.