4. Kotler Bathroom product manufacturer just produced a low flush toilet which saves over 50% on water use per flush of the toilet. Kotler will make it available with merchant wholesalers for $97.00. The company expects its wholesalers and retailers to follow its recommended markup chain percentages where wholesalers take a 25% markup and retailers take a 40% markup. What does Kotler expect the final consumers to pay for this product at retail stores? ___________________ (8 pts)