4. lhe firm you work for has decided to use the Boston Consulting Group's (BCG'S) approach to classify its business units. Upon what is the approach based? most profitable units customer retention a. b. growth-share matrix d. cost benefits c. 5. Michael's Motors has decided to pursue a market development strategy whereby it will offer markets. b. current; new d. current; current products to new or modified; new new or modified; current a. c. 6. Which SBU produces a lot of cash that the company may use to support other SBUs that need investment? b. cash cows d. dogs a. stars c. question marks buying decisions to find out what they 7. Most large companies research buy, where they buy, how and how much they buy, when they buy, and why they buy b. permanent d. social a. market c. consumer 8. The marketer wants to understand how the stimuli are changed into responses inside the consumer's which has two parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itself affects the buyer's behavior a. culture c. belief b. black box d. lifestyle