4. MK Sdn Bd is the owner of a sport shoes brand which has several products in the market.

The market. Clifford shoes, the market leader in sports shoes holds a 32% market share.

You are tasked to plot a matrix for the products and to explain which of the strategies are

most suitable for wang and Kelubi.

The following table shows the types of products available in the market and its description.

MK Sdn Bhd

Mat Kilau

Awang

Wahid

Toga

Tok Gajah

Kelubi

Syers

Description

A running shoes selection which has a 17% IGR

Sports walking shoes with 18% IGR

Slippers with a 4% IGR

Badminton shoes with 10% IGR

Football boots with 3% IGR

Kids running shoes with 13% IGR

Hiking shoes with 7% IGR

RMSP

15

18

17

12

(10 Marks)

Syers

Hiking shoes with 7% IGR

5

MK Sdn Bhd is the owner of a sport shoes brand which has several products in the market. The market. Clifford shoes, the market leader in sports shoes holds a 32% market share. You are tasked to plot a matrix for the products and to explain which of the strategies are most suitable for Awang and Kelubi. The following table shows the types of products avallable in the market and its description. (10 Marks)