$(4)$ Moving to another question will save this response.

Question $18$

You are estimating how much money to spend on an advertising campaign. Your advertising objective is to increase the percentage of people in your target market who have a positive attitude about your product from $10$ percent to $15$ percent in twelve months. You are not sure how much advertising is required to meet this objective. What method of determining the advertising appropriation are you most khely trining to use? a$.$ arbitrary

b$.$ percent of sales

c$.$ match$-$competition

d$.$ objective$-$and$-$task

e$.$ reliable$-$appropriation