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4. National Foods' ad agency has constructed the following payoff table giving its estimate of the expected profit resulting from purchasing one, two, or three
4. National Foods' ad agency has constructed the following payoff table giving its estimate of the expected profit resulting from purchasing one, two, or three advertising sports. (Another possible decision is for National Foods not to advertise at all during the Super Bowl.) The states of nature correspond to the game being "dull","average", above average", or "exciting". P(Dull game) = 20 P(Average Game) = 40 P(Above Average Game) = 30 P(Exciting Game) = 10 Number of 30-second Commercials Purchased Perceived Game Excitement Dull Average Above average Exciting One -2 3 7 13 Two -5 6 12 18 Three -9 5 13 22 Use the following criteria for the decision making problem a) Minimax Regret b) Hurwicz (a=0.6) 4. National Foods' ad agency has constructed the following payoff table giving its estimate of the expected profit resulting from purchasing one, two, or three advertising sports. (Another possible decision is for National Foods not to advertise at all during the Super Bowl.) The states of nature correspond to the game being "dull","average", above average", or "exciting". P(Dull game) = 20 P(Average Game) = 40 P(Above Average Game) = 30 P(Exciting Game) = 10 Number of 30-second Commercials Purchased Perceived Game Excitement Dull Average Above average Exciting One -2 3 7 13 Two -5 6 12 18 Three -9 5 13 22 Use the following criteria for the decision making problem a) Minimax Regret b) Hurwicz (a=0.6)
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