4) Product with greater newness require more adaptation. True False 5) The process by which a new product spreads throughout a society is called the product life cycle True False 6 Fortunately, almost all labeling laws worldwide are essentially the same True False 7) Literacy rates and educational levels in our increasingly technological world have reached a point where manufacturers of international products can use standardized product instructions. True False 8) Fortunately, the services associated with products do not require adaptation to local environments. True False 9) The process by which an innovation spreads is called: A. the innovation cycle. B. the product life cycle. C. the diffusion process. D. the fashion curve