4 P's Assignment - Product Rubric Company Name

For this project, choose a product or service, and follow it through the 4 P's. You will use one product/service for four papers, so make certain there is plenty of research on your item. In addition, you will write a report on the marketing mix used for that product/service.

Select a product by brand name. Many popular brands such as Tommy Hilfiger, M & M, and Coke are used, but also some lesser-known brands such as Louisville Slugger, Peavey, or Furby are chosen. Some students choose familiar products such as soft drinks, automobiles, backpacks, sports equipment, and computers; others choose a special-interest item that is less familiar to most of us such as deer stands, paint ball equipment, lacrosse sticks, or a musical group.

As we cover the 4 P's, you will be required to research and write a two page report on each of P's (product, price, promotion, and place).

Product background - 5 points	History of firm
Product - 15 points	Summary of products offered by firm Line or brand extensions Other businesses the company may be involved in Anything new?
Grammar and punctuation - 5 points	Well-constructed sentences Topic sentences Proper punctuation Correct spelling Bibliography